Born to Armenian parents from Lebanon and growing up in Los Angeles, Bei Ru’s sound is marked by a melding of his unique musical influences, combining the Middle Eastern rhythms and melodies of his family’s homeland with the airy, syrupy electronic, funk, soul and psych influences of LA. 

Bei Ru’s experimental sound has continued to evolve and flourish over the course of multiple projects, a lush, dreamy interplay of samples founds from obscure Armenian records with the live instrumentation of jazz, electronic and psychedelic music. 

The forthcoming Custom Made LIfe takes Bei Ru’s eclectic vision one step further; about the album title, he says “it’s a realization I had about my own perceptions of reality and how it’s a matter of curating our lives for the sake of our own well-being.” Featuring guest contributions from Roc Marciano, Seven Davis Jr., Old Man Saxon, Jimetta Rose, Peyton, Sebu (Capital Cities), and more, Custom Made Life sits at the nexus of neo-soul and left-field instrumental electronic music. Self-produced, it also features Bei Ru playing almost every instrument heard throughout the album.

A dynamic composer, Bei Ru has also scored music for How I Met Your Mother, Nike’s Sport Changes Everything campaign, the critically praised VICE film A Girl Walks Home Alone at Night, I Smile Back ft Sarah Silvermanand more.