Bei Ru Shares Cathartic “Anahid” From Custom Made Life Featuring Jimetta Rose, Peyton, Roc Marciano and more

August 10, 2020

Bei Ru today shares “Anahid” from his forthcoming album, Custom Made Life, coming later this fall. Says Bei Ru about “Anahid,” “This song is a cathartic reflection about my mother, Anahid, who passed away a few years ago. It’s about loss and being resilient in spite of it. Working through darkness has a way of making light look even brighter, and with the way things are right now, I hope this song helps give you a glimpse of that.” Read more about the track’s backstory HERE and listen to “Anahid” HERE.

Born to Armenian parents from Lebanon and growing up in Los Angeles, Bei Ru’s sound is marked by a melding of his unique musical influences, combining the Middle Eastern rhythms and melodies of his family’s homeland with the airy, syrupy electronic, funk, soul and psych influences of LA. 

Bei Ru’s experimental sound has continued to evolve and flourish over the course of multiple projects, a lush, dreamy interplay of samples founds from obscure Armenian records with the live instrumentation of jazz, electronic and psychedelic music. 

The forthcoming Custom Made LIfe takes Bei Ru’s eclectic vision one step further; about the album title, he says “it’s a realization I had about my own perceptions of reality and how it’s a matter of curating our lives for the sake of our own well-being.” Featuring guest contributions from Roc Marciano, Seven Davis Jr., Old Man Saxon, Jimetta Rose, Peyton, Sebu (Capital Cities), and more, Custom Made Life sits at the nexus of neo-soul and left-field instrumental electronic music. Self-produced, it also features Bei Ru playing almost every instrument heard throughout the album.

A dynamic composer, Bei Ru has also scored music for How I Met Your Mother, Nike’s Sport Changes Everything campaign, the critically praised VICE film A Girl Walks Home Alone at Night, I Smile Back ft Sarah Silvermanand more.

Anahid” by Bei Ru is out now, buy/stream it here.

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